Change is our only constant *
Change is our only constant *
You don't need more marketing. You need the right strategy.
City Girl Strategy delivers the consulting, frameworks, and done-for-you deliverables that help business owners and marketing teams move with clarity and confidence.
Built for two kinds of clients
Business Owners: You're running the show and doing your own marketing. You know you need a real strategy, but you don't have time to figure it out from scratch. We build it for you — and hand it over ready to use.
In-House Marketing Teams: You've got the team. You need the strategy, the frameworks, or a second set of eyes from someone who's done this at every level. We plug in where you need us.
strategy you can actually use
Marketing Strategy A clear, actionable marketing roadmap built around your goals, your audience, and your budget. No fluff. No filler.
Website Strategy Your website should work harder than you do. We audit, map, and strategize your site so it converts visitors into leads.
Social Media Strategy Platform-specific strategy with content pillars, posting cadences, and messaging frameworks your team can execute and repeat.
Social Media Templates Branded, done-for-you Canva templates built around your strategy — so your content always looks on-brand without starting from scratch.
Target Audience Persona Profiles Detailed, research-backed profiles of your ideal customers — who they are, what they want, and how to reach them.
Competitor Strategy Know what your competitors are doing (and where they're leaving the door open for you) with a full competitive landscape analysis.
Strategy from someone who's been in the room.
Not an agency. Not a junior strategist learning on your account. City Girl Strategy is Alex Sevier Aitken, a marketing executive with 15+ years leading strategy for companies in construction, public infrastructure, manufacturing, and design. She's sat in the C-suite. She knows what "budget constraints" and "limited bandwidth" actually mean. And she builds strategies that work in the real world, not just on a whiteboard.
Ready to stop winging it?
Whether you need a full marketing strategy, a set of social media templates, or someone to tell you honestly what's working and what's not — we're here for it.