The Honest Truth About Marketing

After 20 years in the marketing industry, from Fortune 500s to top agencies to executive leadership roles, I've seen what works and what's just noise.

Most marketing feels complicated because it's made complicated. My approach is different: strategy rooted in data, execution focused on results, and communication that's always honest.

My Background

I've spent 15+ years in leadership roles where marketing wasn't just a nice-to-have—it directly impacted the bottom line.

At a luxury architectural manufacturer, I doubled revenue over three years through strategic brand repositioning, comprehensive SEO strategy, and integrated marketing campaigns. We earned a feature in Architectural Digest 100, which elevated our position in the luxury design market and generated significant sales growth.

At a regional public transit system, I led communications for Louisiana's first Bus Rapid Transit system, a $50M+ infrastructure project requiring stakeholder management, public engagement, and media strategy. I increased social media engagement by 25% and achieved digital advertising performance 2.5x the national average.

As an independent consultant, I've helped companies ranging from startups to established manufacturers. One recent project: supporting the growth of an industrial safety company from concept to operations in 46 states, resulting in a feature in a national industry publication.

Along the way, I've managed marketing budgets up to $400K, led teams of 10+, and worked across manufacturing, public sector, healthcare, and B2B services.